Site Optimization Services
Your company's web site is a critical interactive sales, marketing, public relations, and customer relationship tool and you want it to be discovered without having to spend all your marketing dollars on high-profile advertising. Digital Axle believes that optimizing your site is crucial to building site traffic.
For optimization efforts to be most effective, they should be fully integrated with your other campaigns, whether brand- or acquisition-focused, as part of an overall digital marketing strategy. Too many web sites developed by agencies focus extensively on traditional design without paying sufficient attention to these equally important aspects of web design:
- UI testing
- Back-end code quality
- Landing page optimization: test and optimize on the fly
- Search engine optimization: improve your rankings
- Social media optimization: build visibility
- Quality assurance
Our process, managed by experienced web producers, ensures on-budget, on-time web sites, micro-sites, and landing pages that not only look good but also perform well. And as with everything we do, it all comes back to analytics and testing, always with an eye on ROI.
Search Engine Optimization (SEO) - improve your site's ranking
Search engines are a key tool for Internet users seeking information online. Digital Axle's Search Group has the deep experience, knowledge and methodology to improve and ensure your company's high ranking in the "organic" search results of the major search engines. Our team is up-to-date on the constantly changing developments in SEO practices and algorithmic changes at search engines.
SEO does not need to be the mysterious art that so many practitioners make it out to be. The steps are straightforward and involve both technical and content issues. Digital Axle will frequently act as a consultant advising a client on which changes to the site will generate the greatest return in organic search rankings. In other cases, we execute all or part of our recommendations on our clients' behalf.
We are able to significantly improve search results, and do so in the context of a larger strategic initiative. SEO efforts can be more effective when paired with an effective search engine marketing strategy. We will partner with you to find the most effective strategy across all disciplines.
SEO efforts can and should be subjected to the same rigorous ROI modeling as other types of campaigns. Even though SEO does not involve a transaction with a specific publisher, the fees paid for SEO services should always target a quantifiable goal to be achieved over a specific period of time, usually six months to a year.
Social Media Optimization (SMO) - build visibility, organically
Many companies are venturing into the social networks and other social media platforms in order to increase visibility with their customers. We believe it is critical to optimize your site to most effectively leverage community and drive traffic to the site.
Digital Axle provides a variety of strategic services designed to improve your site's visibility to a wide range of social media, including social bookmarking tools, RSS feeds, user-generated content and more. We can also provide content-generation services such as blogging, which drive traffic, encourage linking, and increase visibility.
Effective social media optimization will support your SEO efforts by increasing your ranking within the search engines through increased linking.
Landing Page Optimization - optimize on the fly
We believe your web site should be a humming customer acquisition machine. Digital Axle's Web Development team creates customized, action-focused landing pages, acquisition environments and micro-sites that align your business and communications goals with your customers' needs. The result should be a constant improvement in the ROI of your online spending. If you don't get it from us, fire us.