Online Marketing Services
Discovering what works: Testing and optimizing for price, medium, message
Digital Axle believes in testing everything: a range of pricing approaches, a range of media, and a range of creative/messages.
CPA or CPC? The answer is yes!
Every product or service has its own unique media attributes. The only way to discover what works best is to test a range of pricing approaches and targeting. Certain types of buys may generate low cost and low potential volume while others might produce a higher cost but at a much greater volume.
Lead Generation - optimize dollars across media
As we attempt to build a multi-channel lead funnel for marketers, we deploy a variety of media-buying tactics. The objective of our process is to build a foundation of leads in each medium while ensuring that the percentage of dollars devoted to each medium is optimized. We accomplish this through our extensive experience, deep analytics of media performance, and solid judgment.
Rapid Message TestingSM - finding winners fast and cheap
Our view is that the standard agency creative development process is bloated, slow and expensive. In essence, clients pay their agencies for delay. Most interactive marketing service providers give lip service to the concept of multiple message testing. In the end, only a few banners or messages are produced due to budgetary and time constraints. This common approach can severely limit the success of individual media outlets and channels.
At Digital Axle we've developed our own system for ensuring that a wide range of messages can be tested at a substantially lower per-unit production cost and on a vastly expedited schedule. The Digital Axle Rapid Message Testing PlatformSM allows us to go online, select creative components from a menu of backgrounds, offers, messages and calls-to-action and create original, publisher-ready Flash banners in minutes rather than days or weeks.
Rapid Message TestingSM is critical to helping marketers broaden their channel base. All too often, certain media are judged to be losers, when in fact the right messaging has never been tried.
