- SERVICES
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ONLINE MARKETING
- SITE OPTIMIZATION
- CREATIVE
- CONTENT
- CONSULTING SERVICES
ONLINE MARKETING SERVICES
Digital Axle believes that effective internet marketing requires a comprehensive strategy that integrates your business model and sales goals with your web site function and appearance.
Prospective clients ask us all the time if we have a system or a specific piece of technology that we use to deliver results. Our system is very simple. Every marketing problem is different. We aren't married to a favorite technology or approach, so we can provide the solution that best works for your business.
Strategy Development
Too often, marketers expect that one new fashionable channel can be the solution to many problems. We build our programs based on business and ROI modeling that provides clients with a clear path to profitable customer acquisition. Then, we develop strategies across a range of media and marketing channels, including "paid" media, search, page optimization, social media, email and more. This media allocation model serves as a benchmark to measure return on investment and reallocate dollars to the most profitable channels.
"Paid Media" Planning & Buying
Our approach to media buying is different from most.
For whatever product or service we are attempting to promote, we examine all of the possibilities beyond the tried and true. We call this the "Dig Deep" philosophy. Not only will we discover highly targeted paid online opportunities but we will also examine non-traditional possibilities such as affiliate networks, PPC networks, linking strategies, newsletters, email, word of mouth, online PR, social media and more. Because we look at the range of options agnostically, marketers are better served as dollars are optimized across channels.
We are willing and able to efficiently test pricing and medium, as well as messaging and creative execution. Our Rapid Message Testing PlatformSM allows our clients to test a multitude of text and banner messages at a fraction of the cost of most agencies. This is because we can quickly swap out copy and visuals and assign new tracking codes to each execution.
Search Engine Marketing (SEM)
Pay-per-click keyword advertising is one of the most effective means of online marketing - providing measurable, high-return, in-context advertising. Digital Axle's Search Group relies on experience, analytics and technology to drive keyword marketing results. Digital Axle provides performance-based search engine marketing and optimization services in-house to efficiently acquire customers and increase your web site's discoverability.
Social Media Marketing (SMM)/Web 2.0 Strategies
While we hear a lot of talk about "web 2.0" and "social media," the question arises: how can a company most effectively participate in these new technologies and communication outlets? We know that users are talking about brands across the internet, whether or not the brand is participating; however, stepping into these untested waters can be intimidating. We have all heard the horror stories of the marketer who played it wrong and caused a community uproar. Our goal is to leverage online conversations to build brand loyalty and drive traffic to our site or other outposts without alienating our customers.
Digital Axle can provide tactical support to a company's existing social media efforts, or we can provide full-service social media coverage, ranging from content creation, such as social profiles and blogging, to active community monitoring and management. The most effective social media strategies will include a mix of marketing tactics and site optimization.
Digital Axle has the expertise to provide a range of social media marketing services to help our clients increase their visibility and build relationships with their customers across social media, including:
- Social networking: go where the people are and create a brand presence.
- Community participation: listen, converse, respond.
- Leverage user-generated content: build ways for fans to promote the brand or company themselves.
Lead Generation:
Many marketers are seeking to generate online leads and customer actions (such as white paper downloads). The keys to a successful program are time and optimization. Too often lead gen campaigns are declared a failure before they have been given a reasonable chance to succeed. It is critical that clients and marketers recognize that the first dollar spent on lead generation is also the dumbest dollar spent. Over time, with optimization of ad copy, keyword strategies and landing pages, many campaigns that begin with an unacceptably high cost-per-action CPA find their way to positive ROI and high transaction volumes.
Email Marketing
We believe email can be a powerful customer retention and acquisition tool when used responsibly and legally. Digital Axle's email marketing service team will help you build and grow relationships with your existing customers. With our licensed technology platform as the backbone, we have the strategic, data management, creative and technical expertise to launch cost-effective permission-based email marketing efforts intended to meet strict ROI metrics.
