Creative and Production Services
As part of our commitment to deliver the most effective digital advertising services to our clients, we provide creative services tightly integrated with our testing and optimization teams. We believe that messaging and creative execution should be tested along with format, price, or anything else. In the emerging digital marketing world, an agency's ability to develop a multitude of targeted messages quickly and inexpensively is becoming far more important than engaging in endless, expensive process. With so many tools available to provide near instantaneous feedback and ROI data, what place does an agency have to tell you what creative messaging you should or shouldn't run? That role now belongs to the consumer of your products and services. Our role is to provide the creative inputs, to measure their outputs, and to recommend what the user has been proven to react to.
Online Advertising Campaigns
The Digital Axle creative team develops effective online advertising campaigns, no matter what your strategic approach. We develop creative for ad banners, social ads, email marketing, and more. Our expertise in messaging, design, and interactivity combined with our emphasis on testing and optimization result in online advertising that works.
Web Site Design & Development
Digital Axle can provide site development services whether you are building landing pages, micro-sites, or a full data-base driven site with e-commerce and a content management system (CMS). From design and specification to full development and implementation, our creative team partners with our technical team to deliver sites that are designed to optimize revenue or visitor registration.
Functional and Technical Specifications
We believe that if you have the opportunity, the best time to optimize a site is when it is being built. Digital Axle will provide the functional and technical specifications for fully optimized web sites. We are happy to partner with design agencies to develop sites. We provide clients with detailed requirements and specifications that incorporate the latest trends in usability, user interface and search engine optimization recommendations. We develop these requirements by working with our team of user experience professionals and design engineers. The end product of a specifications and requirements exercise can be used by the marketer to have Digital Axle execute the site build, or given to another studio and used as a pathway toward site execution.