SERVICES
SEARCH
Search marketing has drawn significant budget and discussion over the last couple of years. We believe strongly that search efforts should be fully integrated with larger campaigns, whether brand or acquisition focused. Digital Axle functions best as a search problem when we perform this service in the context of overall marketing objectives. Search results should be analyzed not just relative to each other but relative to other pieces of the online marketing budget.
Search Engine Marketing (SEM)
Pay-per-click keyword advertising is one of the most effective means of online marketing -- providing measurable, high-return, in-context advertising. Digital Axle's Search Group relies on experience, analytics and technology to drive keyword marketing results. Digital Axle provides performance-based search engine marketing and optimization services in house to efficiently acquire customers and increase your websites visibility. For larger ($500k/per month) clients we work with our partner, one of the leading search marketing companies in the world.
Search Engine Optimization ( (SEO)
Digital Axle Search has the knowledge, experience and methodology to improve and ensure your company's high ranking in the "organic" search results of the major search engines. Our team is up to date on the constantly changing developments in SEO practice and algorithmic changes at search engines. We are able to significantly improve search results, and do so in the context of a larger strategic initiative. Typically, the DA process is what we call a "two step plus" project. First we review the existing site and make a series of recommendations. The second step is implementation. The plus part is ongoing SEM maintenance as website content, product offerings and search engine rules change.
In addition to performing search marketing as a piece of the overall mix, Digital Axle maintains a referral relationship with Fathom Online, one of the nations leading search experts for larger clients who want to concentrate efforts in search.
