SERVICES

PUBLISHER REPRESENTATION

Increasingly, developers of Web applications or specialized content are finding that substantial opportunities exist to monetize advertising real estate within their sites.

Digital Axle is engaged with several companies with advertising inventory to sell but whose primary business is not advertising. In these situations, we take on the twofold task of advising these companies on how to go to market with their inventory and we take on the responsibility of representing that inventory to the market. Our sales team determines an appropriate mix of direct branded sales, network sales and barter.

With regard to the advertising positions that we represent, we offer these opportunities to the broad market as well as to our own clients. Unlike typical online advertising networks, we provide total transparency to our clients regarding the source of the inventory. We also provide clients with assurances as to editorial environment minimizing the risk of damage to brands.

If you believe that your site has an opportunity to generate greater revenue beyond search based text, our sales force and inventory management system might provide a solution that meets your desire to avoid building your own sales team. Please contact us at adrep@digitalaxle.com if you would like to learn more.