SERVICES

PAY-FOR-PERFORMANCE

Digital Axle is a firm believer that, whenever fair and possible, we should invest in helping our clients achieve lead generation and acquisition goals. We are among the very few interactive marketing service companies that provide Pay-for-Performance (PFP) and traditional fee-based media services under one roof.

Pay-for-performance has developed a bad name, particularly for clients with valuable brand names to protect. While the theoretical benefit of paying for leads only when you get them is attractive, far too often marketers find their advertising on inappropriate sites, in unacceptable editorial/advertising environments or with creative that does not meet brand legal or design guidelines.

At Digital Axle we provide a middle ground. Advertisers lower the risk associated with their customer acquisition dollars while ensuring that the overlying brand is represented with the quality and legal protection it deserves. Typically we work with a prospective PFP client on a fee basis for two to three months to provide upfront learning to guide future efforts.