SERVICES
DIGITAL AXLE SERVICES
Digital Axle offers services in four defined areas of digital marketing, publishing and communications space:
MEDIA PLANNING AND BUYING
Digital Axle's approach to online media buying is all about getting our hands very dirty. We also dig deeper to find hundreds of unique media opportunities that only exist for those willing to search for them. Our Rapid Message Testing PlatformSM allows our clients to test a multitude of text and banner messages at a fraction of the cost of most production shops.
ONLINE PUBLISHING
Because we develop our own micro-targeted content sites, we are able to provide advertising opportunities not available elsewhere. Our initial areas of concentration are in the travel, financial services and education categories. In addition to building out targeted websites, we aggregate highly targeted Web site inventory to create virtual ad hoc networks for advertisers. In many cases, we will take on the risk of monetizing all or part of these publisher's websites.
PAY-FOR-PERFORMANCE LEAD GENERATION
Unlike digital advertising agencies, Digital Axle welcomes opportunities to work with marketers on a pay-for-performance basis. If you need to generate sales, clicks, leads, white paper downloads, registrations, software downloads or any other action that can be measured, we are prepared to take on the task of building affiliate networks, managing search campaigns, effecting SEO improvements and buying online media.
ORGANIZATIONAL CONSULTING
With our extensive experience in building out digital marketing and communications capabilities, marketers and advertising agencies come to Digital Axle for advice on how to retrofit their organizations for the Digital Age. We have provided consulting services on creating digital culture, organizational structure, hiring practices, internal and external positioning as well as identifying candidates for mergers and/or acquisitions for some of the best known traditional advertising agencies in the country.
