Digital Axle Services
Our 15 years of pioneering work in digital marketing and communications have established us as leaders in the interactive marketing space. Our digital marketing strategies are based on a simple approach: be smart, be experienced, test, analyze, optimize, test again. Ultimately, we believe users and consumers determine what works through their actions.
We have no bias at all toward SEO, SEM, paid media, online PR, content distribution, widgets, social media or any other emerging communication vehicle. We optimize digital media plans across disciplines rather than within silos. You will hear things from Digital Axle that you are unlikely to hear anywhere else.
Our digital marketing services fall into four interrelated groups, supporting and reinforcing each other: online marketing, site optimization, creative development, and content development. We work with our clients in any or all of these capacities.
We are metrics-driven and focused on ROI, using analytics to deliver results. The bottom line is that your bottom line matters.
Analytics and ROI tracking
Anyone with even a passing familiarity with web marketing knows that accessing data is not the problem. If anything, we are overwhelmed by too much data and all too frequently, by too much analysis. Our ROI analysts have years of experience tracking interactive campaigns at companies like i-Traffic and SF Interactive.
Analytics takes many forms but for Digital Axle it ends in one place: How can we provide immediately actionable data that will boost our marketing programs' effectiveness and efficiency in order to improve ROI?
We use a variety of off-the-shelf and proprietary tools. And to be completely forthright, we, like everyone else worth their salt, spend a hell of a lot of time buried in good old Excel pivot tables. What differentiates our product is a focus on the actionable and the immediate rather than the theoretical.