Chris Broussard
Segmentation and CRM Consultant
Chris' 16 year career spanning firms such as Morgan Stanley and AOL, has had a constant focus on direct response marketing, interactive strategy and targeting and segmentation strategy. His career began in the mid-90's with Phillips Publishing, which at the time was the world's largest publisher of personal finance and health newsletters, and a pioneer in the direct marketing of nutritional supplements. It was here that he became indoctrinated into the world of direct response marketing and learned the value of targeting, segmentation, offer development and CRM.
In 1999 Chris joined Morgan Stanley Online in San Francisco as the Vice President of Online Marketing. There he applied his direct marketing background towards improving the firm's return-on-investment (ROI) from its online marketing initiatives and managed the expansion of the firm's website functionality with partners such as Intuit, BigCharts, Yodlee, Aether Systems and others.
In 2002, Chris joined AOL. While at AOL, Chris managed the online acquisition for AOL's ISP service through the development of large-scale online advertising and conversion campaigns that drove millions of new AOL subscribers, as well as new initiatives to improve conversation rates, software installation rates and processes. From 2003 to 2005 Chris served as the Vice President of Marketing for FOLIOfn, a financial services technology firm in the Washington DC metro area. In this role, Chris successfully launched partnerships with Reuters, TheStreet.com, ValuEngines and Quick & Reilly.
Before joining the Digital Axle consulting team, Chris was with HT&E Marketing where he brought his vast direct marketing and interactive marketing experience to work with clients such as AOL, AARP, Verizon Wireless, MBNA, FOREX.com, Abbott Nutrition, Sylvan Learning Centers, Sun Rocket and NeuStar.
Chris and his wife Karen live in Loudoun County, Virginia with their two boys. A graduate of James Madison University, Chris also serves as a Trustee of the Loudoun Education Foundation.