Digital Axle
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Bishop Ranch Office Park

Challenge:

The Bishop Ranch Office Park, one of the largest office parks in the San Francisco Bay Area came to Digital Axle with a specific SEO problem. Based in San Ramon, the company and its available office real estate appeared on the 16th page of Google listings when users searched it core keyword, "San Ramon Office Space".

Strategy & Tactics:

Digital Axle looked deeply into the code and content of the Bishop Ranch website to identify the driving issues. After exploring these issues, Digital Axle provided Bishop Ranch with a detailed listing of initiatives that were implemented by our coding team.The agency also rewrote multiple pages, revisited the sitemap and removed excessive JavaScript that was blocking Google’s access to the site’s content.

Results:

  • "San Ramon Office Space" Bishop Ranch moved from position #151 to the first page of returned listings
  • Leads generated by organic search traffic to the website increased by 25% plus over a four month period

As the ongoing and irrevocable shift to digital marketing continues, a new mindset is required to reap the greatest rewards. Continuous optimization is now a critical aspect of any successful digital marketing effort.

- as reported in MediaPost, 4-1-10