About Digital Axle
We provide customized solutions for your business. We take a holistic approach and prefer to aggregate results across a multitude of platforms, rather than relying on a single tool or strategy. In fact, we have no bias at all toward SEO, SEM, paid media, online PR, content distribution, social media optimization (SMO), social media marketing (SMM), widgets, or any other emerging communication vehicle.
Instead, we ask: what are the tools, media opportunities and technologies available to us today, and how can they best be leveraged to achieve our clients' marketing objectives?
In order to best answer that question, we provide strategic guidance, we develop content and creative assets, we implement, then we test the heck out of everything. Through careful testing, deep analytics, and thorough optimization, we deliver a return on your investment.
A Record of Industry Leadership
Fifteen years ago, Digital Axle CEO Bruce Carlisle was one of the earliest pioneers in web marketing.
Since 1993, Bruce has developed a reputation for creatively solving interactive marketing challenges. He began with web communications strategies for public policy clients in the early 1990s, and went on to launch SF Interactive in 1996 - one of the first digital advertising agencies in the country. No matter how the technologies have changed and evolved, Bruce keeps his eye on effectiveness, metrics, and ROI. His leadership has been recognized by the industry, and he is a frequent speaker at digital marketing industry events such as OMMA, Ad-Tech and Jupiter.
A Range of Services
There is no one way to work with Digital Axle. We are digital marketing strategists who can design your entire interactive marketing strategy, or just tackle one aspect of it. We advise organizations who want to improve their own interactive capabilities, or we can provide supplemental services to support an existing team. We provide consulting services and, in many cases, pay-for-performance services.
Recent consulting projects have included:
- Interactive communications and marketing strategy
- Integrating interactive marketing into traditional organizations, including guidance on creating digital culture, organizational structure, hiring practices, internal and external positioning
- Identifying and filling gaps in interactive service offerings, including identifying candidates for mergers and/or acquisitions for some of the best known traditional advertising agencies in the country
- Installing publisher solutions for web inventory
Digital Axle is a firm believer that, whenever fair and possible, we should invest in helping our clients achieve lead generation and acquisition goals. We are among the very few interactive marketing service companies that provide Pay-for-Performance (PFP) and traditional fee-based media services under one roof.
Pay-for-performance has developed a bad name, particularly for clients with valuable brand names to protect. While the theoretical benefit of paying for leads only when you get them is attractive, far too often marketers find their advertising on inappropriate sites, in unacceptable editorial/advertising environments or with creative that does not meet the brand's legal or design guidelines.
At Digital Axle we provide a middle ground. Advertisers lower the risk associated with their customer acquisition dollars while ensuring that the overlying brand is represented with the quality and legal protection it deserves. However we work, our objective is to make our fees pay for themselves in measurable, improved business results.