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Bing Bang Boom: MSFT Goes All Out in New Ad Campaigns

11 Jun 2009

What's up with the weirdo-nasty TV spots, Microsoft? First you confused me with Jerry and Bill, now you're telling me that "artists" can be PC users, too? I'm talking about the ads where the "picky"...

This Virtual Social Life

8 Jun 2009

Cartoon via this blog, but created by Oliver Widder, a rather dapper Hamburg-ian.Here's some filler text to enjoy while you ponder the meaning of "follow."April marked the fourth...

Facebook vs. Twitter? For Gen Y, No Contest.

2 Jun 2009

Brands and marketers who got all excited about using Twitter as a tool for reaching that 18-24 demographic may be sorely disappointed by a recent study that shows just 29% of young'uns on...

Hey Starbucks, what's up? Wanna chat? JKLOL!

21 May 2009

The New York Times tells us today that Starbucks is launching a major social media blitz to tie in with their latest advertising campaign. Among other things, a contest to be the first to post a...

App-ver-what? Mobile Advertising Comes of Age

15 May 2009

Ad Age tells us that mobile advertising may finally be coming into its own. People can't seem to get enough applications for their smart phones, and even welcome branded apps. Assuming the apps...

Look Mom, No Hands: Interactive Marketing Flies High

13 May 2009

Isn't this a pretty chart? Thanks, Forrester (via Mediapost). For the sake of brevity, I'll give you the good news first: Interactive marketing spending will hit $25.6 billion this year, a...

B2B Marketing Pubs Cater to Panicky Industry

12 May 2009

Browsing the feeds from publications like Ad Age, PR Week, ClickZ, and DM News, I can't help but wonder: where are the glorious stories of yesteryear? Articles about incredible (and expensive)...

Get your priorities crooked

8 May 2009

YSMV: Your skepticism may vary.

22 Apr 2009

Traditional advertising and social media are getting cozier by the day. So cozy that you might want to call them “friends with benefits.” That guy you overheard talking about his favorite yogurt?...

Will the Axle Take Home the Grease?

20 Apr 2009

Digital Axle could take home the prize in the optimization competition at the Ad-Tech Awards tonight for its work on NorcalHonda.com.  Just in case we don't win, we're telling you now that we...