AKQA has sold a stake to private equity firm, General Atlantic. First off the folks at AKQA deserve tremendous credit. Seeing a ray of hope deep in the hole that was 2002 was not an easy thing to do (believe me I was there in the abyss). AKQA, with a cash cushion from Francisco, dug themselves out and thrived.
I always questioned why Francisco Partners had pumped in $40 million dollars (Adweek says $70M) into creating AKQA (from SF-based Citron, Haligman & Bedecarre, London-based AKQA, DC-based AKQA and a shop in Singapore, name long forgotten) at the bottom of the market just months after their larger, ill-fated investment in US Web (or MarchFirst or whatever it was before it crashed and burned). (BTW, I talked to Kirk Citron this morning — do you know how to say "happy guy"?)
But don’t hire me as your investment adviser. According to published reports, General Atlantic, a Greenwich based private equity firm, valued the company at somewhere around $250 million on revenues of $75 million. For those of you without your calculators handy that represents a super sweet 3.3x revenue deal. Folks, thems are 1999 boom time valuations. WPP was in the bidding but, as much as I’m sure Sir Martin would have loved to acquire our friends on Townsend Street, the holding companies can’t pay that kind of multiple because they are, to paraphrase Madonna, "living in a 1X world."
This is terrific news for anyone trying to build some value in the digital world. Granted, AKQA has a high creative profile, a very strong growth track record, big name clients and a global footprint, all factors that surely played into this lofty valuation. Nonetheless, there are really huge implications here.
This deal is a direct threat to the hegemony of the agency holding companies like WPP, Interpublic, Omnicom et. al.. Here’s why: 1. The holding companies can no longer afford to acquire assets in the fastest growth segment of the industry. 2. With private equity willing to invest in service businesses like this, you have to wonder if suddenly they have become a far more attractive buyer than holding companies offering the same old, same old earn out deals. 3. The dirty little secret at AKQA and at Digitas for that matter is that they both do a fair amount of business doing print and TV. 4. Because of this and the longer view offered by Private Equity (meaning, say three years instead of three months) a company like AKQA is much more able to invest for the long term while the McCann’s and Ogilvy’s of the world are stuck shipping 20% of their revenue off to New York or London every quarter.
So, hats off! It’s a good day for everyone (except Martin, of course.)