Hey, guess what – the automobile industry isn't doing so hot. I never used to pay much attention to it, but ever since I traded in* my 2005 fake-Vespa scooter for an '87 BMW coupe I started realizing how important a car can be to a person's – okay, an American's – life. It takes you places, and not in the figurative sense, which on a daily basis is way more important than those other things that bring you to your Dreams, you know?
But now the all-powerful American car industry is no longer so big and beefy. In November, General Motors' total vehicle sales dropped 41%,
Chrysler's were down 47.1% and Ford's were down 30.5%, according to
Motor Intelligence. Year-to-date, the declines are 21.9%, 27.7% and
Eating humble pie, the Big Three are going down on their knees to ask Congress for $34 billion in financial assistance to keep them from going bankrupt. Faced with the prospect of seeing one or all of them go belly up, many advertising and marketing firms whose business is based on the auto industry is – to be blunt – freaking out, man.
Chrysler's agency, Omnicom BBDO, just cut 145 jobs to account for loss of client activity;
Mullen Agency, which has an office in Detroit, laid off 5% of its work
force; and Campbell-Ewald, in Warren, MI, also let some people go, reports DM News.
But direct marketers – and digital marketers – are having a field day. “Throughout this year, we've been looking at shifting our advertising
efforts to include online, because digital is a little bit more direct,
and we can measure it more,” revealed Carrie McElwee, a Chrysler
Once again, the tables turn.
BT Dubs, we always heart Honda, and here's why.
*Who am I kidding? I would never trade in Scooter Libby. She's still alive and well, bravely exploring the streets of Oakland, CA.