As ConferenceHound.com growls its way out of its winter of discontent and hibernation, we are taking a few surveys about what motivates you to attend a conference or trade show. This survey is exactly one question long and we'd sure appreciate it, if you could find a few seconds to give us your opinion . We think it's three clicks and about 15 seconds to complete.
Archive for May, 2010
There's no sense in not taking a few more cheap punches while the Adobe Flash platform is reeling on the mat.
Not for Steve Jobs. Not for me.
Back in the depths of the dot com crash, I remember the sages of my rump agency expounding, like the plastics salesman to Dustin Hoffman's Ben in The Graduate, "One Word: Flash". A generation of expensive flash developers was born. Design shops, Ad Agencies, Fashion Brands could not stumble over each other fast enough to build Flashy, Splashy Web intros on their sites.
Micro-sites in flash, rich media banners in flash, video in flash, Flash in Flash. Macromedia wins. Adobe buys out the platform. Party is on.
Along comes buzz kill Apple which does not support Flash in it its nascent iPhone. Worse, this Ipad, this arriviste, this nifty hug-it-in-your-lap in your Ralph Lauren earth tone beddings, Kindle-killing, gargantuan iPod Touch comes along. Suddenly, every hipster company and brand is left with a website home page that looks like a highway construction zone for a collapsed bridge. Media publishers, heavily invested in Flash video can't strut their stuff on the newest, coolest delivery system out there. Magazine publishers are all over the iPad as the savior of journalism.
To your left, you will see a beautiful screen capture of the appearance of the home page of the evidently misnamed "Design Agency" as it appears this morning on my iPad.
Would you like to hire them? Would you know how to contact them? Do you know what they do?
Actually neither do I. Flash hegemony can't end soon enough. Why?
- Site developers and publishers who entice their clients or bosses into Flashy, Splashy Home pages are instantaneously guarantying their clients sub-standard SEO discoverability on major search engines. Unless you really know what you are doing, the text within a Flash unit is not indexable
- Have you ever tried to cut and paste a company's contact information from an Adobe Flash site into your contacts? Fuhggedaboudit. Next company please.
- Flash developers, in my experience, are really nice, frequently talented, always expensive, hard-to-find and for the most part usually gone surfing (the waves, sunshine, not the web).. Good people, many of them, but after paying them endlessly to fix their own bugs, it gets old.
- Which brings me to the platform itself. I'm not a developer, but I don't need a computer science degree from Stanford or a design degree from RISD to know that this platform is extremely buggy, requiring lots of QA, lots of long conversations with clients about bugginess, and not at all easy to edit by "the rest of us".
So while there has no doubt been some tremendous commercial art completed in flash, not to speak of insane budgets (even I, speak as someoneonce succesfully enlisted to sell a client a $95,000 flash banner requiring a helicoper shoot), the end can't come soon enough.
The iPad may or may not be the next killer platform, but every content publisher is going to think twice about continuing to develop content that will be unusable on the newest coolest device — not to speak of its older, possibly cooler cousin, the iPhone.
HTML 5 Baby. Bring it on.
Oh, and if you just checked your site on your iPad and discovered the horror of it all, our Barbary Coast Subsidiary might be able to help you solve the problem quickly.