Superbowl Ads Confirm Loss of Faith in Mankind
Superbowl Ad Roll-up! 
The Snickers ad was a clear winner this year, because who doesn't want to see Betty White taken down into a mud puddle? The moment was almost as good as when Bob Barker gets sucker-punched by Adam Sandler, "The price is wrong, bitch!"
But with the exception of Denny's screaming chickens, Doritos and Budweiser took ALL of the remaining spots in the Nielsen IAG Top 10 Best-Liked 2010 Super Bowl Ads chart. Same thing for the most-recalled ads, with Go Daddy's terrible-as-always spot grabbing the No. 9 position.
The sad part is, with the exception of Snickers, not a single one of these commercials had any spark of creative excellence. The comments on the Ad Age article back this up:
The amount of out-and-out violence in this year's SB spots was disturbing. – Chuck
I'm so, SO tired of "men are idiots" advertising that has grown so
popular. If aliens landed and watched the Super Bowl ads to get a sense
of who we are, they'd conclude that we're pantless, drunken,
insensitive, partying louts. Such advertising seems to appeal to our
baser selves. Can't we as an industry do better, gang? – Mike Lauber, Tusco Display
So, best commercial? AUDI's Green Police, by far. Creative, snappy, effective. I('d) buy it.
