Mobile Social Networking site and Thief Notification Service, Foursquare, has cut a small (dollar-wise) but big (brand recognition-wise) deal with a Rye, New York manufacturer of carbonated soda.
I've been using Foursquare for about two months and I am so very proud to be the mayor of my own company. How badly would it suck if I wasn't?
Why do I use Foursquare? Well it's my job. I'm supposed to be an early adopter. So, now we have a bunch of internet consultants, agency people and marketing types, 300,000 of them evidently, all following each other around. Like all new things on the web which will someday be huge, it is still a mystery to me as to whether this will take off (which means that it, no doubt, will).
I can see the benefits of knowing who is where and who is around you and when. But, I have to admit that, however respected an industry denizen he might be, I do not need to have my iPhone tell me where Cory Trefilletti is every moment of the day. All I know is that Cory gets to work earlier than I do (or at least he remembers to check in earlier) although I will say is not making it to the gym any more than I do. Come on Cory, you can do better than that.
The other problem, coming soon to a hysterical Nancy Grace show near you, is that Foursquare seems like an invitation to tabloid hell. When Cory checks in at the gym, were I an axe murderer or second story man, that would be my cue to head over to his house (I know where that is because he checks in there) and treat myself to a nice evening of axe murdering or cleaning out his stereo equipment. Not that I personally have the time or inclination but, I'm just saying.
Anyway, Like Twitter, Like Facebook, Like everything else, this will take off if and when everybody buys in — I'm just not completely sure they will. Unlike Facebook which invites TMI that won't affect your health and home, Foursquare provides TMI which could be physically dangerous in the wrong hands.