It's that time of year again – the time for lists. No, not the kind you check twice. And not even the ones that look back over the past year, picking out all of the best highlights. As much as I enjoyed watching the top global TV spots of 2009, particularly the ones from Finland and India that Americans just will never really "get," it's not the time to look backwards. Let's look forward, to 2010, and the What's-To-Come.
Yes, Turns out, it's SEO (surprise!) , social media marketing (surprise!) and keyword research — wait, really? Yes, keyword research. Apparently, even more people will be getting their kicks on Google Trends, and working with AdWords tools & insights all day in 2010. (That is, according to SEO.com, who released this particular compilation.)
So although other trends were mentioned, like video, conversion web design, paid search, and email marketing, the list is very much dominated by efforts that boost both web traffic AND credibility. Online PR, link building, social media marketing (done right, of course), and blogging were among the predicted continuing trends for next year.