Live From ad:tech NYC
Floating bits of wisdom from today's Media & Entertainment panels:
On creating customized content for online channels: "Is it expensive? Yes. Not huge, but way more in proportion to the revenues. It's get better though, as soon as it scales." – John Stinchcomb, Publisher at Conde Nast Digital
"How do you decide where to distribute…widgets, TV, websites, iPhone apps. That's easy: Just fill in the data where the consumer is." – Matthew de Ganon, Senior VP, weather.com, The Weather Channel (NBC Universal)
"How do you compete with free?" – Patrick Moorhead, Director of Emerging Media, Razorfish
"Don't just dive into mobile. Figure out your business goals first, then map your emerging media products and measure your investment based on that. Don't try to do everything." – Paul Jelinek, Senior VP, A&E
