I’ll take that ad to go, please.
Advertising is going mobile, right along with everything else that takes place on a screen. As more and more people carry smart phones (don't you?), advertisers have to adapt.
We have written before about "app-vertising." Now we are studying this new report from Research And Markets, to begin to imagine our future. This a future in which every marketing plan includes mobile. Seriously.
At a recent Mobile Ad Summit panel, a trio of advertising CEOs agreed that smart phones are the game-changer. The platform has suddenly become desirable, and brands are just beginning to explore the possibilities.
The global spend on mobile could reach nearly $29 billion just this year, and up to $50 billion five years from now.
You in? Grab your phone, let's hit the road.
