Advertising is going mobile, right along with everything else that takes place on a screen. As more and more people carry smart phones (don't you?), advertisers have to adapt.

We have written before about "app-vertising." Now we are studying this new report from Research And Markets, to begin to imagine our future. This a future in which every marketing plan includes mobile. Seriously.

At a recent Mobile Ad Summit panel, a trio of advertising CEOs agreed that smart phones are the game-changer. The platform has suddenly become desirable, and brands are just beginning to explore the possibilities.

The global spend on mobile could reach nearly $29 billion just this year, and up to $50 billion five years from now.

You in? Grab your phone, let's hit the road.

They did it to music – now what about TV? ReadWriteWeb reports that the BBC wants to prevent piracy, ad removal, and illegal copying by encoding all listing metadata and using a compression
algorithm to limit playing abilities. In other words – DRM for TV content.

Danny O'Brien gets into the details of the "crazy" plan over on the Electronic Frontier Foundation blog, but the gist is this: the rightsholders want copy-protection technology built into every TV receiver device, and make manufacturers sign an agreement that would ultimately limit their ability to innovate, for fear of violating the "metadata compression parameter" license.

Rewind 5 years and change continents: here in the US of A the same measure was suggested by the FCC and the Motion
Picture Association of America, trying to force HD encryption on digital television, before we transitioned from analog. The court wasn't convinced, and the idea was thrown out.

Even if they had succeeded, the rise of open source TV services like Boxee means that people could watch protected programs at home, just not via their HC receiver. A Boxee spokesperson remarks, "The way for content owners to make money is to cater to their audience,
not to stifle innovation by creating a DRM racket like what's proposed
here." Square off, guys.