TV? Why bother when you can connect on Facebook.

Just about a month ago, we wondered here if the end of traditional media had finally arrived. Today, we see that Gap is putting another nail in the coffin. This autumn's "Born to Fit" campaign has just about everything in it — everything, that is, except the mix of traditional media we are used to seeing. Instead of the big television campaign, we see an engaging Facebook page, as well as an iPhone app called StyleMixer, an online fashion show, and hundreds of in-store concerts.

Mobile? Check.
Social? Check.
In-store? Check.
TV? Not so much.

Is this the model for the future?

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