New Movie: Lemonade
Layoffs in the ad industry have inspired a documentary called "Lemonade," a project of former Arnold copywriter Erik Proulx, who last year started the blog Please Feed the Animals for unemployed advertising professionals.
The trailer launched this week on the movie's website, lemonademovie.com and will air there once completed.
Prouix interviewed 15 former creative and account directors from major US ad agencies, all of whom had been laid off – but then used it as an opportunity to do something different, such as starting their own businesses or making some other kind of life change. (Hence, lemons –> lemonade.)
This comment on Ad Age pretty much sums it up:
At the risk of sounding heartless, I think one of the (only) good
things about a recession is how it weeds out people who aren't
passionate about their careers and jobs. Based on this trailer, it
seems that many of these people found their passion in other areas –
leaving room in their previous careers for people who want to be there.
I work in the digital media, and the same thing happened when the
market collapsed in 2001 — the only people who remained in digital
were those who truly belonged there, and it was a blessing.
