Maybe we tweet, but Facebook has what we need.
Yes, we hear about Twitter every single day. The latest? Twitter may have ruined opening weekend grosses for Bruno. OK, we'll give Twitter some props when it comes to real-time influence.
But when it comes to long-term value? Facebook has become the one with the sticking power, at least according to these recent numbers from Anderson Analytics: New Social Media Study: Facebook Trumps Other Social Media as Most Valuable; Majority of Users Can’t Do Without Popular Site.
The bit that especially caught our eye was this: 43% of respondents said they could do without Twitter, as compared to only 29% for Facebook. Even MySpace did better than Twitter, with just 35% saying they could do without it. In other words, people see real value in Facebook, even if they are twittering all day.
Respondents also see value in LinkedIn (only about 29% said they could do with out the business-oriented site), however they don't visit it as frequently.
Keep your eye on Facebook. Your audience is there, and they aren't leaving. OK, they aren't necessarily clicking on ads, yet, but we have faith.
Fun facts about Facebook:
- More than 5 billion minutes are spent on Facebook each day (worldwide)
- More than 30 million users update their statuses at least once each day
- More than 8 million users become fans of Pages each day
