Amazon Tries Zappos on For Size
Big news: Amazon is buying online shoe retailer Zappos.com for $847 million in cash and
stock – the largest acquisition in its 14-year history.
For details on the deal, see the Wall Street Journal story. But to find out why the online behemoth decided to fold little Zappos under its wing, see Mashable's version.
Seth Godin, however, did the deal right by summing it up with this:
What you buy when you spend that kind of money is what matters now. And what matters is:
- A corporate culture that's not the same (and where great people choose to work)
- A tight relationship with customers that give you permission to talk with them
- A business model that's remarkable and worth talking about
- A story that spreads
- Leadership
Have questions about what's next? So does ZDNet: Read their take.
