What’s up with the weirdo-nasty TV spots, Microsoft? First you confused me with Jerry and Bill, now you’re telling me that “artists” can be PC users, too? I’m talking about the ads where the “picky” consumer is in the market for a new laptop and tries to find a Mac in their price range – and can’t. So they then proceed to find a PC that meets all of their criteria, for half the price – and Microsoft is so excited by their comparison shopping that they pay for it. (Read Apple’s response, via Roughly Drafted.)
Okay, fine. Try to convince me that a professional video editor is going to do just fine running software on Windows, I might believe you, because I don’t know better. But now try to convince me that the way I’m searching on the internet is totally wrong? What a bone to pick, guys. Too bad most people (65%) are pretty much satisfied with their search experience, or rather, with their Google experience. How do you tell someone that they’re going about it all wrong? How about with a costly ad campaign?
That’s right, I’m talking about Bing, MFST’s new search engine that is actually performing fairly well, according to early comScore data. And I’ll hand it to them, the ad where people are babbling search terms is pretty good – at some point we all find ourselves thinking down a completely different line than we’d planned, thanks to search. But isn’t that kind of fun, in a Tim Leary kind of way?
Here’s the latest ad, this one for Internet Explorer 8. But oh, isn’t that Dean Cain? My favorite alum, and of the Glenn Nelson volleyball era to boot. (Watch for the guy in the back with the tree. I like him best.)