Look Mom, No Hands: Interactive Marketing Flies High
Isn't this a pretty chart? Thanks, Forrester (via Mediapost).
For the sake of brevity, I'll give you the good news first: Interactive marketing spending will hit $25.6 billion this year, a 11% increase from the $23.1 billion of 2008.
The figure includes search, email, social media, and mobile marketing
fund-age. Yes, that is a real word – at least according to legendary linguist Pauly Shore.
And now, the better news: spending is expected to more than double to nearly $55 billion by 2014.
