Hey Starbucks, what’s up? Wanna chat? JKLOL!
The New York Times tells us today that Starbucks is launching a major social media blitz to tie in with their latest advertising campaign. Among other things, a contest to be the first to post a photo of new ad posters on Twitter.
They already have large followings on Facebook (1.5 million fans) and Twitter (183,000 followers) and this campaign is sure to get them more. So will social media get people to drink more coffee? Or buy more cars?
No one knows yet how to measure the ROI on social media, yet we all secretly believe it makes a difference. These grand experiments are laying the foundation for the future if nothing else.
Relationships are supposed to be the cornerstones to success on the social web. So what does this mean for brands? We find ourselves wondering how Starbucks (or any other brand) plans to have a personal relationship with millions of people. What's the point of social media if not to be social? Don't get us wrong, we are all for expanding into the social web. In fact, we think it is necessary and only a matter of time until all aspects of the web are social.
And yet, we find ourselves wondering where it's headed. Will social media continue to be part of advertising? Residing within the marketing department? Or is it something else, like, say, how a company does business everyday, up there with answering the phone. Because carrying on a conversation is what customer service representatives do. Not necessarily marketers.
As for Starbucks? We don't make friends with our coffee. We drink coffee with our friends. So we're going to grab a latte, sit down at the keyboard, and check in on Facebook. Maybe we'll tell our friends how great this coffee is.
What’s the funny line? Friends don’t let friends twitter about Starbucks. Something like that.
May 21st, 2009 at 3:19 pm
I find that there is more use for social media than just socializing. Twitter, facebook, myspace, and all these other social media’s a beginning to have and effect a building a brand that is an authority. Becoming more than a one-stop web presence. Mobile Marketing or SMS text messaging is a solution that can become more engaging an more personal than twitter or facebook.
October 14th, 2009 at 9:10 am