Comments on: Convergence! It’s here. No not that kind. The other kind http://www.digitalaxle.com/blog/2009/04/convergence-its-here-no-not-that-kind-the-other-kind.html Interactive Marketing Weblog Thu, 12 Aug 2010 15:13:54 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Promotional Products http://www.digitalaxle.com/blog/2009/04/convergence-its-here-no-not-that-kind-the-other-kind.html#comment-29 Promotional Products Thu, 23 Jul 2009 05:28:38 +0000 http://www.digitalaxle.com/blog/2009/04/convergence-its-here-no-not-that-kind-the-other-kind.html#comment-29 I would agree that the digital companies are slowly taking over clients, however, there is something to be said for traditional methods. The baby boomers (who have a majority of money) are still slow to adopt digital methods. I think both avenues should still be explored and combined to reach a greater majority of potential clients. I would agree that the digital companies are slowly taking over clients, however, there is something to be said for traditional methods. The baby boomers (who have a majority of money) are still slow to adopt digital methods. I think both avenues should still be explored and combined to reach a greater majority of potential clients.

]]> By: George Nimeh http://www.digitalaxle.com/blog/2009/04/convergence-its-here-no-not-that-kind-the-other-kind.html#comment-28 George Nimeh Sun, 12 Apr 2009 17:21:10 +0000 http://www.digitalaxle.com/blog/2009/04/convergence-its-here-no-not-that-kind-the-other-kind.html#comment-28 If Jeff Dachis was still running Razorfish, do you think they'd be bragging about broadcast video? I wonder. Your point about data and measurement is spot-on, btw. Generally speaking, digital agencies should be able to address John Wanamaker's famous quote, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." ~G~ If Jeff Dachis was still running Razorfish, do you think they’d be bragging about broadcast video? I wonder.
Your point about data and measurement is spot-on, btw. Generally speaking, digital agencies should be able to address John Wanamaker’s famous quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
~G~

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