What Agencies Will Pay for a Shot at Ad Fame
Whoops, didn't mean to do THAT, said the dude from One Show –one of the premier awards shows for advertisements– when he slipped and accidentally emailed the spreadsheet that listed all of the entries (and how much they paid) for the 2009 awards to a handful of agency execs.
Too late, it's out, and Ad Age reports that apparently, even in tough times, agencies are willing to shell out quite a bit for a chance at recognition and industry fame. Total # of entries, excluding interactive & design? 9,795 — with an average cost of $358 each, pulling in $3,507,860 for One Show.
Ad Age estimated also that considering how many entries they received the year before (26,000), the organization got about $10 million in entry fees. One Show's response: We are a nonprofit, and agencies realize that this money goes towards supporting the industry.
BBDO was the hungriest hippo, accounting for more
than 750 of the entries – spending a total of more than
$250,000, according to the spreadsheet.
