Given how quickly social media tools change, we are marveling at the fact that a UK school is now offering a degree program in social media. For a mere $5700, you can learn how to use Facebook,Twitter and more. You will even learn how to write a blog or create a podcast. We do have to give credit where credit is due: at least the university is making money off of social media. The social media companies certainly aren't.
Now if this were a degree in Social Media Marketing, or crowd-sourced product development, we would be all for it. After all, real jobs exist that require those skills. Unfortunately, this course seems more like something designed to give you basic competence in the world. Sort of like learning how to use e-mail.
So what do we have? Coursework that teaches you how to use tools that are easily self-taught, based on technologies that will evolve and may be obsolete by the time you graduate. OK. Good luck with that!