Sick of hearing about layoffs, bankruptcies, and — dare I say it — cut ad budgets?
Here are few bright spots among all this doom and gloom:
- Interpublic Group (holding company for McCann Erickson, Universal
McCann, Initiative and Lowe) posted organic revenue growth of 6.2%
last year, despite the downturn. That's $6.9 billion in annual revenue, but more importantly, $265.2 million in net income, up from $133.3m in 2007.
- Tech companies are going green. That is, using solar energy to power their massive, power-hungry server farms.
- Brands are figuring out how to do Facebook up right.
- Advertising is still sexy, politically-incorrect, and can be totally dangerous. My favorite: Mad-Men-style ad execs "doing nothing," from JWT Manila.