Ogilvy Does Your Social Media RSS For You
What started as an internal tool to help Ogilvy listen to web conversations about themselves or their campaigns is now public, for any dear marketer who can type TheDailyInfluence.com.
It's a "social media RSS dashboard," Ogilvy said – built on NetVibes, the RSS aggregator akin to iGoogle that many people already use to create customized feeds. And unlike Radian6, another social media listening post, it's totally free.
For that reason, and because it comes with pre-selected feeds from popular social media and technology sites, it's pretty perfect for someone marketing a tech or web product that wants to get a head start on monitoring blogs. (See review.)
More advanced "listeners," however, probably have their own system set up – or if they don't, will want to do it themselves, from scratch. Not to sound too old-fashioned, but there's a lot to be said about actually going through the process yourself.
And P.S. – Ogilvy laid off about 10% of its US workforce – or about 150-175 people (via Adweek). Some sources are saying as high as 300. WPP denied the cuts until, well, about two days ago. But this is just the beginning of thousands that will take place in WPP's agencies as clients slash ad budgets and shift dollars elsewhere, BNET writes.
Hi Ana,
OgilvyPR has come up a good way for clients to dip their toes in the water by using RSS widgets (from netvibes, or on iGoogle) to create windows into the content served up by all the free search services like google blogsearch, twitter search, etc. Once clients start to get serious about listening & engaging they usually start to look for historical data, metrics, workflow, reporting, visualization of the data, influence discovery and other analytics, etc. And on that front Radian6 is definitely proud to be OgilvyPR’s worldwide social media monitoring partner for these advanced services for their clients.
Thanks for the brand mention.
Cheers.
David
January 9th, 2009 at 12:08 pm