Marketing Execs are ‘So Over’ Web 2.0
"If one more person says 'blog' or 'social networking' to me, I'm gonna puke," said the haggard marketing exec. Twice as many marketers said they are "sick" of hearing about Web 2.0 than last year, according to an Anderson Analytics survey for the Marketing Executives Networking Group (MENG).
But they admit they don’t know much about it. Some 67% of executive marketers consider themselves beginners when
it comes to using social media for marketing purposes, according to a social media marketing study.
Global warming and green marketing are also way less popular this year, as marketers push aside newfangled ideas and go back to basics – putting more focus on the good ol' boys, like research & insights, and satisfying and retaining customers.
After that, marketing ROI, brand loyalty, and segmentation are considered important, marking a serious move back to the core principles of marketing, writes MarketingCharts.
