2009 Ad Spend to Fall 10%, but Web’s Still a Winner
The economy is sucky, that's for sure. And domestic ad spend is projected to go down 10% next year, according to Barclays Capital – which gave a more moderate estimate of 5.5% just two months ago. A drop in local ad spend (12.2%) is supposed to lead the decline, writes All Things Digital.
But internet ad spend will still be splashing in the deep end of the ad pool: spending in the sector is expected to go up 6.1%, Barclays said. Digital experts at the IPG Emerging Media Lab agreed – see Mediapost's coverage for ideas on how tight-wadded marketers seeking accountability are going to fuel online growth.
Keep in mind, though, that internet advertising (display,
search, lead generation, etc.) should account for just 10% of all ad
spending next year.
Still, by 2010, spending in this minority segment will be up 12%…and who knows where the rest will be?
