Get That Rich Girl Talking About Your Brand
Forget sugar mamas – affluent women are ten times more valuable when they start talking. A study by the New York Times showed that “Marketing Multipliers” – a new subset of rich chicks – use dramatically more online and offline word-of-mouth to
drive increased purchases, writes Social Media Biz (a new resource for aggregated social media news that I just stumbled upon – lowercase intended).
They also spend twice as much on the "good things in life" – you know, consumer electronics and
fashion. (I know, what happened to "wine and vacations"? And when it comes to fashion, boy do they talk about it:
See chart (via MarketingCharts, click to enlarge):
"Marketing Multiplier" women are also:
- Twice as likely to post to blogs or to publish their own web pages, compared to other women
- Mmore discriminating in vetting their online sources: 71% of Marketing
Multipliers say it is important for an ad to be “on a website that I
consider trustworthy." - More likely to seek out in-depth information on products.
- Going to take twice as many trips, and talk more than four times as often about
travel brands – including hotels, airlines and car rentals – than other
affluent women.
