For These Companies, Social Media’s Their B&$%h

Which companies made social media work for them this year?

Forrester calls out the corporate projects that it says best used social applications to accomplish business goals.

Below, the winners of the 2008 Groundswell Awards, in the various categories:

• Embracing: MyStarbucksIdea.com by Starbucks
• Energizing: Hershey’s Bliss House Party by House Party
• Listening: Mattel’s “The Playground” Community by Communispace
• Managing: Borderless Workplace by Accenture
• Social Impact: Artshare, Click Exposition, and Posse by
  Brooklyn Museum
• Supporting: Nerd Network by National Instruments
• Talking: Young & Free Alberta by Common Wealth Credit Union

You’re invited to check out any, all, or none of these projects.

Some words of wisdom – from the press release, where they are not often found. [Bold mine.]

“The reality is that consumers are in
control, and companies must be in tune with them in order to constantly
adjust to their needs and behaviors. Aligning with customers is the only
way to maintain loyalty and market advantage, particularly in a down
economy where fighting for every customer counts.”

                                                        – Carrie
Johnson, Forrester VP and Research Director

You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.