mtvU Answers the Time-Honored Question: ‘Where’s the Party At?’
Seek no more: mtvU, a division of MTV – the rich panderer of guilty pop culture pleasures since the mid-80′s – is launching an online network of campus guides, a la Citysearch, that will list "everything from local night life to bus and dining room schedules," Reuters reports.
The network, which broadcasts on 750 U.S. college campuses, wants the network to be a "one-stop shop" for college students. It will aggregate content from college newspapers and Zvents, a local Internet search and advertising network. Northwestern, UT Austin and U Penn are among the 25 colleges for which it will have guides available this week – a total of 50 are planned to launch by the end of the year.
"We’re simplifying students’ experience and providing national, regional and local advertisers a powerful connection to this hard to reach audience," said Stephen Friedman, general manager of mtvU.
Ahh, that’s what we were looking for – advertisements. Talk about targeting…! Events listings are some of the easiest, most obvious kinds of contextual advertising, yes? And college kids are always on the lookout for something new – and hot – to do. On a quest for fun, their eyes may stray mischievously to a banner, or two – or four.
