Eric Schmidt suggests that one of Google’ biggest problems is the elimination of time zones.  He actually admits that even Google might not succeed at this.

Google’s Eric Schmidt says display is the next great thing for Google.

Adsense is trying to figure out how to distribute content. Click to Play ads are on their way.

Chris Kelly says 40% of all Moms use MySpace. Could that be possible? Even more amazing Adam Lashinsky doesn’t know about the Killers.

Interesting that advertisers want to be asociated with music by genre . All I know is that Neil Young is in the house. Looking every bit the professor. I’ never ever seen Neil in a sportcoat. I walked right by neil – never would have recognized him save for his badge.

This guy does Guitar Hero. Crazy ads star of the day 16.5 billion hours of Guitar Hero per year.

More crazy stats. World of Warcraft = $1.1 billion in sales. 10s of millions of music downloads. Will create an iTunes competitor. What will he do with his 3.5 billion dollars. So he bought 3 Picassos and a Matisse.

Take2 is for sale for 2.2 billion .

Nobody really wants the mobile question. Everybody is bullish on mobile globally but as McAndrews says ‘the hype is still ahead of reality”. . I agree. Somehow brian just got away with saying that Atlas started ahead of DoubleClick. Gotta love it.

Uh oh.

Tom gets a direct ad network question on ROI and deftly shifts subject to searchrev acquisition.

Fortunately the head of AOL takes the ad network question. Not one Tom was hoping to take. Mcandrews says the world is turning into two kinds of ad networks. The other side is vertical networks. He doesn’t buy it yet though. Now mcandrews is plugging his network.

Tom gets in a plug for his globalness. Tom complains ( rightl ) about ability of advertisers to catch up, “prescriptive buy”. Good terminology from Tom on traditional media buyers.

Go Brian. Says global trends are still good.

The GO at 8:45am. Pretty empty here. The bar was not crowded although we heard good things about the fire pit. People sleeping in. Oh no it’s break out session over plan. Kirk Macdonald doing his thing. Maybe nobody wants to see ad hacks, even digital ones.