Well, yes, but not as you knew them. Mediapost reported that online magazine readership was up an impressive 11.9% in the first quarter of 2008, in a time when most if not all are reporting losses. (If a place with the name "Steak n’ Shake" is going down, what’s next? Wal-Mart?)
- Consumer magazine websites nailed an average 70.7
million unique visitors per month in the first three months of 2008 – up from 63.2 million in Q1 ’07. (Online newspapers reach less – 66.4 million.)
- Magazine websites now reach about 43.7% of the total American online population – 23.5% of the total US population.
- The increase for magazine websites is
more than triple the growth rate of the overall US internet
- Number of sessions per month (497.3 million) is up 16.3% from last year, with time spent up a similar percentage (16.7%) to 2.3 billion minutes per month, on average.
*Figures from the Magazine Publishers of America, citing data from
Nielsen Online covering 337 consumer magazines with an online presence.
More importantly, readers are happy with their digi-mags, Mediapost reported from another study. they commend their environmental friendliness and are happy with the ability to search for specific items. In fact, 89% said they were "satisfied" or "very satisfied" and 9 out of 10 read the digital edition the same week they receive it. You certainly can’t say that about The New Yorker print edition.
And here is the true music to our ears: 90% of readers took some kind of action after
seeing a product or service advertised in a digital magazine. That’s just not normal.
So, to sum up: print mags dead (blame the blogs, they say), online is rockin’, steak n’ shake may not survive to Q2. Sad to say, but true.