Barack Obama is the clear leader – in television advertising spend, at least. MarketingCharts reports that the Obama campaign is putting its money where the viewers are in Ohio and Texas: on TV.
Although his television spots ran only in February, Obama’s advertising
far outpaced Clinton’s and McCain’s in both Ohio and Texas: His spots
account for 63% of the 6,499 presidential campaign advertisements that
have aired on television in Ohio since the start of the new year.
And in the mags: check out this story from the Advocate about Obama’s gay media buys, reaching out to communities in the four largest LGBT markets of the upcoming primary states
– Columbus, Cleveland, Dallas, and Houston. Eric Stern, a member of the campaign’s LGBTsteering committee, calls it the "icing on the cake" of the campaign’s gay outreach, trying to head Hillary off at the pass in gaining this important segment’s support.
And last but not least: you’ve got to take note of the latest Obama video Hope Changes Everything on YouTube. It’s not sponsored officially by the campaign itself but rather the personal project (not unlike the "Yes We Can" video) of Obama supporters – user-generated content that is making the rounds among the enthusiastic, bright-eyed & bushy-tailed Barack-obsessed. (No, I’m not quite the latter, but those first ones are spot on. What can I say? I fit the demographic of his most adamant supporters. And, I think he’s fabulous.)
But here’s the big difference: the creators are not a bunch of teenagers, the "I’ve Got a Crush" Obama Girl, nor are they Madison-Avenue agencies with a big budget or even A-list celebrities like Will.I.Am and Scarlet Johansson. They’re creative professionals with talent, skills, and belief in a cause. Music video director Jesse Dylan and Deutsch LA’s Eric Hirshberg and Tom Dunlap.
Watch it. Love it. Pass it on.