Beloved Online Video May Clog Bandwidth
Anybody who’s anybody is getting into online video. We knew it and you know it. It’s been raging the airwaves — ok, bandwidth — for quite some time now, and may tie with Facebook for being the 2007 trend of the year. (Kate Maddox was one of many who called it out back in ’06 as being a hot item. Then again, she also said email was going to keep on truckin’, and it’s not doing so well.) Fifty-seven percent of online adults have used the internet to watch or
download video, and 19% do so on a typical day. Teen use too is up. Lotsa lotsa viewers, and you know what that means. Advertisers.
Those that watch online video are 47% more engaged in ads that run with TV programs that they view online than those they see on actual TV, Mediapost reports. So it’s no wonder that advertisers are getting geared up to really take advantage of online video.
But this article from the Boston Globe tells us that we might have to hold our horses.
…video takes up a lot of space, a lot more than text, and the
increased use of video means that the Internet is fast filling up. The
result is that if we don’t invest soon, we could be seeing, in the near
future, the Internet equivalent of an early evening traffic jam on
Interstate 93. It could take forever for your photos or video to
download or for your e-mail to arrive.
Maybe by the time this happens, we won’t care anymore about photos or email. But that’s almost like saying by the time we run out of fossil fuels we won’t care because everyone will have electric cars and self-powered ‘green’ homes. But it looks like we’re already on top of it and there may be a green tech revolution on the way.
