In Which…We Pick our 3 Favorite Predictions for 2008
I’d like to say that I
scoured through multitudes of 2008 Online Marketing Predictions, but as they keep on
saying in Love Actually, the holidays are when you tell the truth. (Though some might think the opposite.) But I’ll be honest, I just found a few, scanned
them, and picked out the ones I liked the best. Pure subjectivity. Pure laziness.
From Mark Simon at
Didit (via Mediapost) The
Carnage Continues Lots of
once-promising Web properties will expire in 2008, just like lots of them
expired in 2007. So let’s have a moment’s silence in memory of a few departed
2007 properties, including WebJay.com, Threadwatch.org, BackFence.com,
SunRocket.com, JustinTime.com, Dotcomedy.com, Brightspot.TV, and MingleNow.com.
A certain level of carnage is normal on the Web; in fact, it’s healthy. My bet
is that we’ll see further consolidation this year among low-traffic search
engines, marginal video sites, and fourth-tier social networks.
head.
From Mark Zagorski, chief marketing officer, MediaSpan Group,
Inc. (also via Mediapost)
Journalism A user-generated news
portal will launch and become the most highly trafficked news Web site in the
world. Google will purchase it and finally do what they said they wanted no
part of– becoming a content producer. But they will do so without hiring a
single writer. In terms of likeliness, this is more of a stretch than the
previous two, but wouldn’t it be interesting?
From B.L. Ochman on the What’s Next Blog. Privacy
will be the issue of the year. Yes, yes, YES. Short but
sweet, she put her finger on something that may eclipse interest in
consolidation, political agendas, and mobile networks. Because privacy is
something entirely, well, personal. As Internet use increases in both scope and
depth, I agree that we’re going to get increasingly fed up – and scared – at the
amount of personal information potentially streaming out to the masses, not to
mention the enterprises. Someone, somewhere, somehow, is going to put a clamp
down. Or at least an absorbent gauze pad.
and not a week after i said i think privacy will be the issue of the year, the Facebook/Plaxo/Scoble kerkuffle comes up. But he and they aren’t the issue – the issue is who owns our data and what responsibility do we each have in assigning permission to access it.
Not an issue that’ll go away any time soon, I suspect.
January 6th, 2008 at 10:49 am