Stephan Spencer on the CNET blog writes that "Search marketers and people involved in SEO must pay attention to the
importance of the new opportunities of blended search offers."
What is he talking about? Daquiris and frozen margs? No, he’s referring to the need to incorporate elements
like video, images, and blogs on an optimization campaign. As the Web expands beyond traditional pages, you’ve got to cover all your bases.
If you don’t have a nice Excel spreadsheet set up yet, now is the time.
Here is a cunning response to a Search Insider blog post on "blended SEO."
SEO is linguistics, and the use of those terms in all forms of a business’ digital marketing. Rather than studying the Google algo, SEOs should be studying the
vernacular of markets. Google is more than competent at giving you the
first page for any well researched high conversion / non-competitive
phase you place in any form of content.
Coding tricks in SEO are becoming more and more irrelevant as real
SEOs determine that this is about “sales/conversions” not “traffic” and
therefore ultimately “cultural linguistics.”
For a more efficient campaign, whether it be across cultures of nation and ethnicity, age, gender, or more narrowly defined social groups, it is necessary to go undercover and learn the lingo. Tagging a YouTube video of your latest spot as "wicked cool" may work in the Northeast, but not California. "Hella cool" might be more comprehensible. You’ll have to do the legwork and find out the British equivalent; I can’t be bothered.
Worth a bother, however, is an article on aimClear called The Respectable Social Media Marketing Evangelist that gives a good summary of the panel at Search Marketing Expo. With several experts residing, some of the ideas that came out of it are certainly valuable. Rob Key’s Rule #6 of social media marketing? Learn the linguistics. There’s that L-word again. It must be important…