We somehow neglected this last week.
Achieving the highest order of business PR notoriety short of a live interview with Money Honey,
Maria Bartoromo, AKQA‘s Tom Bedecarré had his woodcut head shot in the Wall Street
Journal last week. Score another coup for, ever so briefly an SFIer, Molly Parsley. Now Tom can die, except that AKQA
hasn’t gone public yet. Then he can die. He joins FOBs, (Friends of BC) Ken
Gilbert , Aims Coney III and Andy Serwer in the woodcut picture club.
AKQA is making fast use of its General Atlantic stash o’ cash by picking
up SearchRev, a four year old search marketing technology and services company
in Palo Alto. Props to Tom and to SearchRev
founders, Eduardo Llach and David Kandasamy, good guys all. We met David and Eduardo back when they were
5 people sitting in a small room with no furniture just off University in Palo Alto.
I would expect that we’ll see AKQA make more acquisitions of this sort so
that Tom and his private equity partners can start making some money in their sleep instead of relying
solely on the dreaded service model. And
I’m guessing acquisitions like this aren’t going to hurt valuation come IPO
time. GA probably thought about that.