Local Media Buyer and Copywriter Explore New Social Avenues
In a sudden wave of cultural awakening, media buyer Caren Coffin and writer Ana Yoerg have started to explore new social avenues.
Inspired by their older, late-twenty-something friends and mature superiors at their San Francisco-based interactive ad agency, the two girls have made conscious effort to "branch out" and really take advantage of everything their fair city has to offer.
Coffin expressed enthusiasm about her first foray into Bay Area day hikes. "I went hiking in Tennessee Valley on Saturday and was completely pleased with the result. Not only did I meet a cute new guy who is way athletic, I got a great tan! Try getting that in a bar." Author’s Note: Outdoor bars like Sam’s and Pier 23 are exceptions to this rule, though are indeed limited to daytime drinking. Nighttime tan-seekers can try self-tanner osmosis from the Marina crowd at the famous Bermuda Triangle.
Yoerg was also happy with her Saturday success: "I woke up super-late after a crazy Friday night in North Beach. I was like, I am such a waste of space. I need to deal with myself. So I totally bailed on my friends the next night and went to see Harold and Maude at the Red Vic, like by myself, and read a chapter of Eat Pray Love before I went to bed – soooo early!"
And they’ve already begun looking into other venues. Jazz at Pearl’s and museum nights at the deYoung have made the first cut. Using company time to conduct further research on sites like Involver and the Only in San Francisco Calendar, they are meticulously compiling a comprehensive list of local activities that will produce the highest levels of social ROI.
Ms. Coffin is happy to employ her web analytics and Excel skills (learned on the job!) to measure Cultural Event ROI based on criteria such as Cute Guys, Free Booze, and Gossip Opportunities. Yoerg will take an advertorial approach to the final report, using her powers of persuasion to help San Francisco girls "take back the night from double vodka sodas" and "better themselves, without concealer" through exposure to high American culture.
The report will be released at the end of August, timed perfectly for the September and October social season, when warmer nights send twenty-somethings out in droves, seeking entertainment. See www.beyondbeerpong.com for the full report.
