Watch Out Pat Sajak, Here Comes the Feel Wheel
Wake up on the wrong side of the bed? “Crabby.”
Just found out you’re going to be an aunt? “Elated.”
And then there’s all those feelings in between – generated from factors like low barometric pressure, a particularly
delicious turkey avocado wrap, or an existential conversation in the spirit of Gus Van Sant’s
Gerry. Anything and everything can contribute to daily moods, and we don’t
have to be PMSing or riding on some sort of mood elevator – or be surrounded by
psychologists – to be aware of them.
Since most people don’t really want any response beyond,
“fine thanks and you” to the standard “How are you” greeting, we need other
outlets. Click on The Feel Wheel and
you’ll know exactly where you stand. It’s actually part of a larger plan to
conduct “pop research as entertainment” with the goal of aggregating
well-profiled, active, and responsive consumers which would lead to higher ad
dollar rates and conversion income.
Any bets that Laurel Toby clicked “Great – couldn’t be
better” when the wheel of fortune span her way when JupiterMedia
agreed to pay $23 million for MediaBistro? From zero to millions in only 14
years? Dunno, I think I’d probably consider that “an improvement” from
yesterday too.
