Daddy, I Have Controllable Irregularity. What should I do?
So we’ve all been getting our crisis communications emails of apology today from Jet Blue. Did you get yours? Check your spam box. OK. Fine. But click to the new Bill of Rights and we are introduced to a piece of hysterical jargon only a lawyer could force into this prose. The term: Controllable Irregularity. There is no definition on the page of Controllable Irregularity. Does a plane crash count?
This latest term to hit the cultural lexicon is evidently so funny and so confusing that, already, if you search for Controllable Irregularity on Google, the result is a lengthy list of sites, all quicker to post than ours to be sure, that all raise the burning question of the day, "What the F#*& is Controllable Irregularity?"
We can’t help it but we’re getting all weepy from laughing and this has brought out the worst in us. We’ve rediscivered our inner infantile and scatalogical sense of humor and it just just won’t go away….. Note to reader: See headline & photo for proof. Also, see previous post
We apologize. Sorry. We won’t do it again but this was just another Controllable Irregularity on our part.
Anyway, bringing this all home, how does this matter to the world of digital marketing? Well Jet Blue did everything right to protect their brand and they used the Internet to great effect including the likely, first-of-its-kind and the no doubt, now obligatory YouTube apology.
And then they let some lawyer blow it all sky high with an inexplicably hysterical and unexplained piece of jargon. And, now that is all we are talking and thinking about. I mean even more than Britney Spears hair!
Note to Neeleman. Fire your lawyer and your PR agency for letting this language happen to you.
Personally, I’ll keep flying Jet Blue for the extra inch they give me in my seat. But I am wondering if the TV sets were working for all eight hours flyers spent on the tarmac. I heard Neeleman on NPR and I thought he sounded on the case.
Final note to New Yorkers: This is your fault, too — Why would you live in a place where the weather gets like that in the first place? That’s why you all trooped out to JFK like lemmings in a blizzard in the first place.
