Yes, Virginia, There Is a Santa Claus
But he’d better get his tookus down the chimney in four
seconds or less, or he don’t get any cookies.
Emarketer projections for the 2006 online
holiday shopping season are promising, with Jupiter Research predicting a
record 114 million users and an increase of 18% to $32 billion in sales, but
with a typically American twist: if the page takes more than 4 seconds to load,
impatient online shoppers will take their business elsewhere.
But as Seana Mulcahy points out, web traffic on commercial sites in these months increases so much
that there will be inevitable delays. Like trying to race up an escalator at
Macy’s the day after Thanksgiving: watch out, Grandma. I guess we’ll all have to
wait our turn to sit on Santa’s lap.
